As sales of sugary, fizzy drink products have declined in recent years Coca Cola has also hooked into data to help produce and market some of its healthier options, such as orange juice, which the company sells under a number of brands around the world (including Minute Maid and Simply Orange). The Coca Cola company is a shining example of a business which has re-ordered itself based on data and intelligence. Monitoring this flow of data also allowed Coke to release the Sprite Cherry flavour in certain markets. According to Coca Cola, customer analytics gives them important insights into who is drinking their drinks, where those people are located, and what prompts them to mention the brand online. Seasonal advertisements, like Christmas, World cup matches etc, through Medias. Today, over 1.9 billion Coca-Cola beverages are enjoyed daily around the globe. This allows technicians to receive information about equipment they are servicing, and get backup from experts at remote locations who can see what they are seeing and help to diagnose and solve technical problems. In addition to this, the machine also tracks sales, the ad allows for predictive maintenance by monitoring bottles. Ads targeted in this way have a four times greater chance of being clicked on than other methods of targeted advertising, the company has said. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. The Coca-Cola Company Atlanta, GA, US. If you would like more information on this topic, please feel free to visit my website and sign up for content updates! Coca-Cola Bottling Co. Consolidated (CCBCC), the largest independent Coca-Cola bottling firm in the US, serves 12 states. All of this data is collected by the hundreds of thousands of associates around the world. 1 Coca - Cola Enterprises (CCE) Case Study: The Thirst for HR Analytics Grows. In 2015 alone, Coca-Cola produced over 120,000 pieces of content, where each had unique data points in the form of impressions and engagements, and these helped the company to learn more about different types of consumers, their demographics, and behavior. Coca-Cola. Mathew Chacko, Coca-Cola’s director of enterprise architecture, and Remco Brouwer, the company’s director of business intelligence, are tasked with integrating data from 250 bottlers around the world — and then giving them back their information in formats they each can read. Senior Data Analytics Auditor REFRESH your career by joining our exceptional team! The company’s products are not sold in only two countries (North Korea and Cuba) on the planet. The company has used AI-driven image recognition technology to spot when photographs of its products, or those of competitors, are uploaded to the internet, and uses algorithms to determine the best way to serve them advertisements. Coca-Cola uses a high-performance data analytics platformto merge, prepare, and analyse data from multiple disparate sources and make the insights accessible across the organisation. That’s where Coca-Cola can compete like nobody else given the petabytes of data that this nearly $200 billion company produces. Data analytics journey The HR analytics journey within Coca-Cola Enterprises (CCE) really began in 2010. He. I have been working at The Coca-Cola Company for more than a year. The […] They use this information to serve consumers more targeted adverts, which, according to Coca-Cola, are four times more likely to result in a click. Approves of CEO. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. The company creates a lot of online content on a regular basis, and picking impressions, engagements and responses to these campaigns alone showed user patterns. Coca-Cola has a solid data-driven strategy underpinning decisions right across the business, and it’s known to have invested extensive resources into research and development in areas like artificial intelligence (AI) to make the most of the data it collects. Here is a comprehensive rundown of all the Coca-Cola data you need to know including revenue, brands, … Coca Cola uses Tableau as Business intelligence solution that performs data mining and analytics. 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Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. Speaking at Mobile World Congress this year, global senior digital director Mariano Bosaz said “content creation is something that we have been doing for a very long time – we brief creative agencies and then they come up with stories … what I want to start experimenting with is automated narratives.”. Regarding social media strategies at Coca-Cola, there was a lot of data to work with. It is common knowledge that social media is one of the more effective ways of spreading an advertising message. The primary purpose of the role is to work directly with leaders to structure projects, define business objectives and develop analytical approaches to solve complex business problems and develop actionable recommendations. One of the main approaches in digital transformation for Coca-Cola is to create a more personalized, predictive, and emotive experience for its pool of customers by harnessing data and analytics. The dataflow in their systems is on a scale that is rarely seen with companies, as the amount of data points and fields collected is staggeringly high. The company collects data on its customers to boost current consumption and upsell new products, which has led to a more efficient operation that cuts costs and boosts profits. Since adopting Tableau, the business intelligence team at the CCBCC has: Moved from monthly to daily dashboard updates Provided more than 800 employees with data insight on mobile devices Improved their ability to track and combat shrink—a million-dollar issue. Local bottlers work with us to bring our drinks wherever you are in the world. Director, Data & Analytics. “Every group in the business is dependent on data, from audit and fin… Gauging the effect these campaigns had also allowed Coke to see which campaigns did well and which ones didn’t. Geotargeting accuracy increase: 20%+ ... Coca-Cola System had response data by 230 000 interviewed households, accompanied with GPS data sets. The AI will also adapt the machines’ behavior depending on its location. Things you should know about working as a Senior Data Analytics Auditor: All Rights Reserved. This drove the collection of data to see what flavour customization users choose the most. This is done to ensure that personal preferences are adhered to and a consistent taste signature is maintained. Share this item with your network: By. Given the complexity of the CCE operation, its global footprint and various business units, a team was needed which was able to provide a centralised HR reporting and analytics service to … Augmented reality (AR) where computer graphics are overlaid on the user’s view of the real world, using glasses or a headset, is being trialed in a number of the company’s bottling plants around the world. The beverage company will use FourKites’ services to track the location of shipments and predict arrival times in real-time. Coke has also been using AI for optimizing other tasks such as overtime costs, supply chain management and promotion code scanning using OCR. The Coca-Cola Co. understands that analytics challenges can be overcome and that a team approach helps businesses take advantage of BI opportunities. Coca-Cola System in Bulgaria relies on A4E analytics solutions to boost the efficiency of a direct marketing campaign. They also use image recognition software to determine if an individual is taking a picture with a Coke brand in the image. Results. © 2020 Forbes Media LLC. The goal: make better decisions faster. Coca-Cola was the undisputed king of TV advertisements. This has paid off in a number of areas, including product development. Coke lists on its website that it sells its products in over 200 countries. The achieved granularity of data was bunch of districts where the density of the desired audience is at its best. What many might not know is that even the flagship product ‘Coca-Cola’ differs from market to market. Recommends. Ed Burns, Executive Editor; Published: 27 Aug 2013. All in all, looking into the way one of the world’s biggest brands uses Big Data for optimizing market movement. To achieve this vision, Coca-Cola Consolidated has partnered with FourKites, a leading supply chain visibility and predictive analytics company. However, all of this data is used by the company for its next strategy. Sponsorship of Football, Cricket, Olympics and other social events. Coca Cola is also looking to follow the lead of tech giants by developing something similar to their “virtual assistant” AI bots such as Alexa and Siri. With over 23 million retail outlets, 3500 products and 700,000 associates, Coke has its work cut out for it. This could mean more lively and excitable vending machines in malls or entertainment complexes, and more somber, functional behavior in a hospital. The answer lies in Big Data. Looking further ahead, the company is also interested in the idea of using AI to create adverts. Monitoring this flow of data also allowed Coke to release the Sprite Cherry flavour in certain markets. 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